From the above video you can see that my video pitch covers many points in this written version. The video pitch gives a quick rundown of the idea and the research that has already conducted towards the enterprise. However this written version has more detail that the video pitch and allows more information to be shared so that people can get a better understanding of Retro Pop.

My enterprise Idea

Boyzone's reunion tour poster

My enterprise idea is a pop music magazine focusing on pop music comebacks. Retro Pop will focus on artists who have split up but got back together in a reunion style tour for example 5ive, Boyzone and Take That. The magazine content will feature interviews from these re-joined bands to the gossip that surrounds the latest reunion. The magazine will be a monthly luxury magazine that will target a niche audience within the UK. A cover price will be decided upon nearer to the launch and online platforms will be free to browse and read.  

The Market

The target audience for Retro Pop is women aged 21-30 who fall into the social grades C1, C2 and B. These working women have a disposable income therefore able to afford the luxury item such as a magazine.  These women are interested in catching up on all the gossip about these bands that they grew up with. This is why that they a niche audience as this the only magazine that caters pacifically for reunion bands.

my mind map for the target audience
Even though the magazine is a specialist magazine I am aware that there is competition facing the magazine. One of the competitions actually provided us with inspiration for the content of the magazine. It was ITV 2’s successful show The Big Reunion which averaged over 1 million viewers a week. This showed me that there was an audience for a magazine based on reunions.

I am also aware that women’s lifestyle magazines pose the biggest threat to the magazine as the editors of these magazines are looking for a pulling factor to sell copies of the magazines. Taking Now and Heat magazine as examples stars of the big reunion show grace the covers as well as their websites. These magazines use news and gossip from these bands to sell their magazines to the target audience that we aim ours at.

Kerry of Atomic Kitten provides a pull factor for the readers
feature of these big reunion bands going make up free
However our magazine has a unique selling point (usp) to these women as Retro Pop only focuses on these bands. This means the magazine can offer our target audience what they want quicker than the competition. In turn people would me more tempted to pick out magazine up of the shelves as it give them what they want.

SWOT Analysis

  • Strengths -  we are a specialized magazine with a niche audience,
                               we have USP of the magazine only catering for pop comebacks which                                     makes us stand out from the completion.

  • Weakness – that we are catering for the pop music comebacks and we could                                    potentially loose readers who want that little bit more form the magazine,
                               printing costs are very high and it may be hard to return a profit as many                                units will need to be sold of the magazine.

  • Opportunities – Retro Pop is aware of the rise of social media will use this to help                                  promotes and develop the brand,
                                    Our target audience is social media savvy and this will help the brand                                      to establish a relationship with the readers and allow them to                                                   contribute to the readers contribution pages, for advertisers to                                              advertise to a niche audience

  • Threats – competition in the women lifestyle magazine genre,
                           Lack of funding for the magazine will provide difficulties to get the                                        enterprise running of the ground.

The Retro Pop Brand

My research proved that the best and easiest way to target my audience is through social media as well as word of mouth. The brand will have a huge social media presence on various platforms to help promote the magazine to potential readers. Our presence will be known on social media giant Facebook as well as twitter, instagram, tumbler and pinterest all linking back to the website of the magazine.

The logo will appear throughout all social media websites for our readers to easily identify us and to establish the brand. It will also allow the readers to connect to the magazine and have an input into it. I find that engagement from the readers allows them to feel part of the magazine and will make them want to buy it as they will enjoy reading it. Reader engagement will include tweets, emails, comments and photos of them with the bands back in the day. I feel that this could be a very strong pulling factor for the magazine. Social media will also have a strong impact on our brand Retro Pop and will be key to the success of the magazine.

X Factor hopefuls
5 years of sucess
JLS aka Jack the Lad Swing have well jacked it all in to go there separate ways. For once in my life I was not surprised by this break up. Since the rise of 1D the boys popularity declined resulting in them  resorting to becoming the latest trend of Americanization.

Back in there debut days the boys were unstoppable with thier cheeky charm and catchy songs. Their music was pop but pop at its best with a clever hint of rnb.
Than its like the boys got bored and along came the sampling and changing of vocals on songs. JLS have four incredible voices and to hear them using voice enhancers really annoyed me.

They took the road changing their sound that I just didn't like and many fans were loosing interesting as every album was different. Too much to take if you ask me.
Why they didn't stick to the sound of their early days confuses me.

So we have lost another boy band but this one I don't think will be missed in the music industry bar the legions of fans who are short of killing themselves by the twitter updates there posting. But another boy band is ready to take on their crown (Union J )
Cinema is an industry. Economics has always played a part in the shaping of the of the film industry. The way that decisions are made to make a film can determine the way that film lovers and fans think about and talk about films. When the industry adapted to using merchandise as a way of marketing the film and also add to the revenue generated from the film. 

Look at how the globalization of the Hollywood film industry has changed the way we see cinema. In country after country the Hollywood experience took hold. Studios built multiplex theaters in foreign country's to guarantee enough screens to showcase the latest Hollywood films.

Studios began to outsource work from their US counterparts for cheaper production and labour causing a debate within the industry. Still today labour is more outsourced than people realise. Most of the budget for a film is now spent on the gaining of an international film star as their profile alone will generate people to flock to see the film.

A major part of the industry is the Blockbuster. Basically a film shown in different countries that generates hype and a load of money for the studio responsible. One of the first blockbusters ever released was the Godfather and to this day still is one of the best blockbusters to ever grace the cinema screen.

Peter Bart says
''Today a movie is unveiled, not with a quietly orchestrated build, but with a cosmic paroxysm, a global spasm of hype involing giant marketing partners like McDolands and a profile-gate network on the Super Bowl or the Olympics?''

Films are just another form of entertainment a mist amongst competitors and a money making scheme. The latest technology has lead to the studio and film makers reselling the film over and over again. The consumer will buy the ticket to see the film, buy the DVD, than buy the special edition and possibly the collectors edition to celebrate an anniversary of a film e.g. Grease 25th Anniversary Edition.

Directors are now been forced to leave things out and save them for the DVD. Therefor downgrading the film in order for the studio to release a product with unseen footage to have a unique selling point. In which film lovers will buy into and purchase the DVD.

Bringing back the retro ‘Barberpop’ sound from the 40’s while featuring a few beats of hip hop these 4 girls from Newcastle are onto something sweet.

The band is made up of 4 talented singers, Rachel Cook, Jennifer Davies, Zita Frith and Rosie Winter who have released their stunning 3 track EP, Barberpop. Filled with vocals that are pitch perfect and perfectly thought out beats it’s enough to get you hooked.

Each and every song on the EP flow into one another with ease, with lyrics that are bound to get embedded in your head. The girl’s voices blend so effortlessly together proving that these girls were born to sing together. The beats are funky and modern with the Barberpop style it’s enough to make you want to dance. There is defiantly room in the charts for these girls.  

The songs tell a story of love heartbreak and playing men at their own game which is exactly what ladies want to hear. Superb debuts from the new girls on the block. Keep an eye and ear out for these girls because I’m sure 2013 will be there year.

It’s still clear to see that Pete is struggling to cope since the death of his brother Andrew. As the tour takes him to Leeds, Road Manager Carl plans a boys day out to em shoot pigeons. As the freezing weather gets a grip Pete isn’t in the mood.

We see Peter get his children ready for school and been the doting father that he is. He decides to visit Andrews grave were back in the car he completely breaks down. It’s a very sad moment that many viewers will fight to hold back the tears.

As his last gig of the tour comes to close we see all Pete’s family and friends turn up to a bitter sweet concert for him as the tour has been so successful but at one of the hardest and toughest times of his life.

 We see Pete head to Malta with girlfriend Emily to receive the award for Best International Artist at the Malta Music Awards. We see people appreciate him for his music as he performs and not just for his celebrity status.

As the episode closes we see Pete redecorate Andrews’s room as it holds to many sad memories. As he turns to daughter Princess for help we see a grief stricken Pete break down. An episode were we get to see a very vulnerable Pete where we all realise that while he is a celebrity he still is a normal person who is learning to deal with his grief after losing his brother.

Peter Andre is back and the cameras are on him once again with the return of his hit ITV 2 show, My Life. In this episode we see that Pete is still grief- stricken following the death of his brother Andrew, who untimely lost his battle with cancer last year.

We see Pete hit the road to finish the postponed dates of the arena tour that he cancelled due to Andrews’s illness and death. It’s just four weeks since Andrew passed away and we see Pete struggle through rehearsals and meeting his legions of adoring fans. The only solace he gets is when he performs on stage.

We see Pete brave his first public appearance since the death of his brother to the National Television Awards. But don’t fret he has his gorgeous girlfriend Emily by his side. We get to see the loving father that he is to his two children when they head out on a family trip.

As Pete heads to Bournemouth he meets a young girl who suffered from a life threating illness whose dying wish was to meet him, pushed him to breaking point which causes him to leave the room of the meet and greet. A scene that would even make a grown man cry. Never far away is the past as we see Pete having to make a comment on twitter that he hadn’t done any interviews or commented on the dilemma of Katie Prices new marriage.

(Published 15th April )

At just the tender age of 16 Sarah Dooley from Dublin Ireland is taking YouTube by storm. With over 1,700 subscribers and 224,000 views it’s no wonder that she is number 2 on the pop raver nation chart.

Sarah told me that ‘’My passion for singing just came out of nowhere I always loved music and would always listen to music and somehow any worries or cares seem to fade when I listen to it.’’

Sarah was just 14 when she decided to start covering songs and place them on YouTube.

‘’My mum overheard me and ran up the stairs and asked me to repeat the song I had just sung and said OMG Sarah you have a voice and booked me into my first recording studio… Since then I have never looked back.’’

Sarah counts Christina Perri as her inspiration due to her passion and hard work that she puts into her music. Sarah described that she covers songs that suit her voice but also she likes to cover the songs that she likes to singing along to.

I asked her would she ever consider entering X Factor and she replied ‘’No I have entered one competition and I got through to the Semi Finals of the All Irelands where I got knocked out….. it has knocked my confidence for six …’’ I was shocked when Sarah admitted that her fear of the music industry was holding her back.

‘’A singing career would be perfect but on the other hand I feel I may not be able to handle the slating and abuse that comes with been successful. But hopefully when I am mature and wiser I would be able to handle it.’’

With her YouTube channel views always on the rise Sarah is humble for the lovely comments that are posted about her singing. The fact that her cover of Rihanna’s Stay has soared past the 100 thousand mark she was shocked by the reaction ‘’I remember saying to myself my goal was to get at least 100,000 on one of my covers and without thinking about it has risen quite quickly and still continues to rise.’’

Asking Sarah of the chance of hearing original material on YouTube she admitted she has always wanted to write her own material. ‘’I have tried and nothing I guess the time is not right yet and maybe when I am older and experience relationships I will be able to write my own music.’’

Sarah told me how she doesn’t play any music instruments but that she would love to. She admitted that she tried to learn the keys for Jar of Hearts by Christina Perri and she ‘’found it came quite easily to me’’. Maybe a video of her guitar learning skills may appear on YouTube one day.

Sarah is also an avid Irish dancer but admitted that she will never mix the two together. ‘’They both mean different things to me and give me totally different feelings’’. Having been dancing since the age of 9 and winning the Dublin’s, Leinsters (twice), All Irelands and the Words it’s a wonder how Sarah fits in anytime for signing.

‘’It’s the only thing that keeps me going. (dancing) But it’s nice to know that I have talent in singing also and maybe one day my future will be singing who knows.’’

In ten years’ time Sarah hopes to be successful happy and living in L.A. ‘’I would love to inspire people in whatever path I take.’’ If her voice is anything to go by this young Irish girl has a very bright future in front of her.

Adidas tells us Impossible is nothing. We see athletes such as David Beckham tell us the highs and lows of the career he has chosen. However Adidas gives him the belief to overcome this problem with their slogan impossible is nothing. Does this give the couch potato the impression and beleif to put on a pair of football boots and he will soon become the next David Beckham. Or is this just part of the consumer culture.

Consumer culture has become part of out identity and our lifestyle.

''Branded lifestyles are not merely superficial veneers on deeper identities but have to some degree become substitute identities'' Benjamin Barber

We have become subdued to the power of the brand to define who we are as people and the power of advertising that relates to are identity.
The best way to define consumer cultures is the way that societies buy for personal needs. However advertising and other culture imperatives to consume much more than we need to. In which leads to shaping public opinion and desires of the consumers. Advertisers manipulate people into buying products. They do this through use advertisements that invoke our brains to tell us that we need more material things to show off our lifestyle and society that we belong to.

Using the phrase retail therapy is the underlying love that we have for consumption in which it has wrapped it arms round each and every consumer and drawn us in. We want to live a life and live in pleasurably which means consuming products to make us feel better about ourselves and influence the environment we live in and how we want people to see us.

Theorist Karl Marx agrees with my theory by stating

''for it's only when they purchase things that they find momentary gratification and escape from the alienation that plagues them''.

In this quote Marx is talking about how the society feels alienated by a vicious cycle of work to buy the things that we want from the advertisers who tell us we need this stuff.

Consumers have begun to get lost in advertisements as there are to many around according to Jean Baudrillard. In which we cancel each advertisement out unless there is a factor that appeals to our emotions that leads us to purchasing that product.

It can be argued that capitalism has been replaced by consumer cultures in which has lead to a world of hyper reality. It has become that we cant distinguish between the real and the hyper real. Do we but products because we need them. Or do we just buy material products to keep up the trend. In the words of Madonna ''we are living in a material world, and Im just a material girl''

Cadbury World first opened its doors to the public in 1990. Opened among the Cadbury factory and the model village that is Bournville it is devoted to the story of chocolate and the history of the brand that is now part of the modern day culture.

Cadbury World is a cultural space because it’s based in a city where ‘’Cadbury means chocolate means fun’’ brings in the history of Cadbury past and present. It explains how the model village of Bournville was built for the employees of Cadbury and how they paved the way for better working conditions for their employees that filtered out across the UK in due course. It tells the story of chocolate in the UK and how it has become part of Britain’s culture, the home of Cadbury.

I visited Cadbury World on Monday 18th March 2012 as part of my ethnography research into how this place is a culture space. Across the 14 zones that I visited I learned more about Cadbury and how they deserve place in the culture history books, one for the improvement of working conditions and bringing the nation the well-loved chocolate brand.  

I loved learning about John Cadbury and his first shop that opened on Bull Street, Birmingham to how they built what we know Cadbury to be. When observing other people throughout the tour I realised that there where many schools tours in operation that day. While queuing for the Essence part of the tour that explains the ‘’glass and a half full’’ logo I got talking to one of the teachers who wants to remain unidentifiable.  

He said the visit was as much for him as the students. He explained that he wanted the children to know about how Cadbury was more than just chocolate but a place that brought about culture and change in Britain.  Also observing parents with children the smiles and expressions on their faces let me see the impact that Cadbury World had on these people. It is place of culture, a place of fun, a place of history and a place that opens your eyes.

Observing of the advertising avenue it is easy to see how Cadbury’s advertisements have become as much as culture as they have. The zone shows the most famous advertising campaigns as you walk through a chocolate street of houses. You then enter a space where you can see all the television commercials from glass and half full productions that are as popular as the brand itself. Take the gorilla add for dairy milk that is simple yet has become the nation’s favorite Cadbury ad.

Emma Robertson author of Chocolate, Women and Empire: a Social and Cultural History agrees that chocolate ‘has been invested with specific cultural meanings which are in part connected to … conditions of production’. This quote just proves to me more that Cadbury World is a cultural space as it celebrates the history of a company started out in the streets of Birmingham and became the culture icon that it is today.

Media Research Methods by James Anderson. Chapter 15: Ethnographic Methods

Ethnographic is the study of observing something or something to gain a better understanding of something. For example a researcher looking into the trends of family TV consumption would conduct an ethnography research to gain valuable insight. In this chapter Anderson describes the trails and tribulations of ethnography as a research method.

This reading allowed me to understand ethnography research and it also made me aware of what to do for my field trip to a cultural space. During my visit to my cultural space I will be aware that i will be writing about the culture and observing why my chose space is a lace of culture.  I will be providing the narrative for people to understand why the space is culture and fill in the blanks for myslef and others.

'' We live in a socially implicated reality populated with semiotic objects that are constituted in the practices by which we engage them''

I will take into account this quote while conducting my ethnography research of my chosen cultural space. I will look out for how people engage with the space and ask them why it is a culture space to them.